NARS COSMETICS NO LONGER CRUELTY FREE: FANS ARE NOT HAPPY
The much beloved cosmetic company, NARS (who make people blush with their naughty names for their range of blush!) announced this week they will be launching in China later this year. This is bad news for animal lovers, activists and just decent human beings who like to buy NARS. You see, China has laws that require imported cosmetics and skincare to be tested on animals, which means by selling in China, NARS can no longer claim to be 100% cruelty and animal testing free. Fans have not taken this news well and NARS have received a wave of criticism including calls to boycott the brand.
NARS took to Instagram a couple of days ago to directly address this issue with fans and customers. The post was immediately hit with thousands of comments expressing outrage and disappointed with the brand's decision.
We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV
Fans were quick to point out the disingenuous nature of the announcement and explanation.
"Advocate to change the policies in China instead of adhering to them which in effect, makes your statement above completely hypocritical and pointless", from @rachey_jt.
Many stated that the reason why they purchased NARS was due to their stance on animal testing.
"I loved NARS for their revolutionary makeup and their stance on animal testing, and to see this disgusts me", writes @kayla.ii.
The Shiseido Group counts NARS among its large stable of cosmetics brands and would have carefully weighed up the risks of entering the Chinese market given the brands cult following among vegans and animals activists. The Chinese market is the biggest consumer market in the world and it's clear the Shiseido Group has wanted to capitalise on this.
NARS claims to support IIVS (Institute for In Vitro Sciences) in their work towards eliminating animal testing globally. The link posted by NARS on Instagram leads to a page on the IIVS website about animal testing in China and it looks like there has been much progress made towards China adopting non-animal testing methods. However, NARS has made a commercial decision to go ahead with selling in China prior to the full abolition of animal testing.
At this stage there doesn't seem to be any indication that NARS will reverse this decision. Hopefully consumer power and speaking out against this will pressure them to change their mind. If you don't agree with this NARS selling in China you can leave a comment on their Instagram post or send an email to the Shiseido Group here.