ATTENTION: ALL FASHION REVOLUTIONARIES
What is Fashion Revolution Day?
1,133 garment workers were killed on 24th April 2013 and a further 2,500 injured in completely avoidable circumstances. An eight-story Rana Plaza building in the city of Dhaka, Bangladesh, collapsed. Despite repeated reports of cracks forming in the building, workers were ordered to stay. This is the biggest garment factory incident in history and the catalyst to exposing the seedy underbelly of the fashion industry to the world.
Fashion designer and upcycling queen Orsola De Castro created Fashion Revolution Day to not only remember those lives lost at Rana Plaza but to put a spotlight on issues in the fashion industry, promote transparency and traceability, celebrate those doing good and create positive change in a broken industry.
Join the Revolution - What can you do?
Everyone can make a difference - big or small, it all counts! The easiest way is to get in contact directly with the brands you wear, this is made easy (and very visible) with the magic of social media by showing your label:
- Turn your favourite item of clothing inside out, take a pic (you can be wearing the garment) with the tag displayed.
- Upload to Twitter/Instagram/Facebook etc
- Make sure your caption has the brand tagged and ask #whomademyclothes?
The #whomademyclothes hashtag currently has 34k images on Instagram alone. Collectively a global conversation and movement has been started. Let’s continue this momentum and make it clear to brands what our expectations are - we want ethically made clothing and transparency at all levels. Us consumers have the power!
You can also get involved in real life and attend one of the many events globally. Head over to the events page on the Fashion Revolution website to find your nearest event.
Where to find ethical fashion?
So your on-board and committed to the ethical fashion movement and want to make better choices when it comes to buying clothes - where should you shop?
As always, our first suggestion when asked how to dress ethically is to shop second hand. You can find pretty much everything on Ebay, Etsy, thrift shops and consignment stores.
But if you must buy new (no shame in that!) check out these two resources first:
Good On You App
Search for your favourite brands on this app and find out how ethical they are with ratings on labour, environment and animal criteria.
An online resource to learn, ask and share the stories behind your clothes. This website provides a wealth of information on company’s business models, labour conditions, transparency, environment and community.
Lastly, don’t be scared to email, call or ask in store about how/where/who has made the clothes!
Image Credit: Fashion Revolution